Marketing Operations and Conversion Optimisation

Who we are

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

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The Economist is looking for a commercially minded, highly analytical Head of Marketing Operations and Conversion Optimisation to help accelerate acquisition, retention and customer lifetime value.

This is a hands-on role for someone who combines rigorous problem-solving with strong operational judgement. You will own the conversion-rate optimisation and experimentation agenda across the customer journey: identifying opportunities, shaping hypotheses, prioritising tests, coordinating execution and turning results into action.

You will work closely with Product, Trading, Data, Research, Retention, Finance and Marketing leaders to improve the effectiveness of our marketing investment, optimise key customer touchpoints and develop high-impact commercial initiatives.

This role has one direct report to support in executing and measuring business-critical optimisation tests.

What you’ll do

• Lead the conversion-rate optimisation strategy across acquisition and retention journeys, improving conversion, media efficiency, customer lifetime value and total revenue.
• Own and manage the experimentation roadmap, from idea generation and prioritisation through to execution, analysis and implementation.