Merchandise Product Marketing Manager

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. 

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

• Job Title: Associate Merchandise Product Marketing Manager (12-month Fixed Term Contract)
• Job Summary: This role supports Licensing & Publishing marketing programs and product launches, partnering closely with internal teams and external licensees to deliver cohesive, on-brand campaigns that reach key audiences. The position manages campaign planning and execution, including reviewing partner marketing materials, developing campaign briefs, coordinating cross-functional asset reviews, maintaining marketing calendars, and supporting post-campaign reporting and optimization
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Collaborate with Licensing & Publishing teams to execute partner marketing programs and product launches that bring the joy of Pokémon to key target audiences.
• Review licensee marketing materials and assets to ensure alignment with brand standards, product positioning, and business goals.
• Coordinate marketing material and asset reviews with internal TPCi business and marketing stakeholders.
• Develop and distribute campaign briefs for internal stakeholders and TPCi Digital Marketing and Communication teams including social, PR, web and email.
• Manage and maintain marketing calendars, ensuring campaign deliverables and deadlines are clearly documented and communicated across teams.
• Coordinate with external partners and internal stakeholders to ensure cohesive and timely execution of marketing campaigns.
• Proactively partner with stakeholders to resolve issues and maintain timelines.
• Support post-campaign reporting and performance reviews by gathering data, identifying learnings, and sharing recommendations to improve future marketing efforts.
• Help create custom B2B marketing materials including brand updates and calendars for external Licensing & Publishing partners.

What you’ll bring

• 3+ years’ experience in marketing program associate management or management position. Preferably in the entertainment industry across multiple product categories.
• Bachelor’s degree in Marketing or an equivalent combination of education and experience.
• Demonstrable ability to project manage, work cross functionally, and oversee multiple projects with various stakeholders.
• Experience working with external partners and able to communicate clearly and troubleshoot challenges diplomatically.
• Passion to create unique programs that elevate the brand through fun and engaging campaigns.
• While passion for the Pokémon brand is a plus, it is not required. However, a willingness to learn more about the Pokémon brand is a must.
• Process oriented -- You see value in process and appreciate its benefits. You focus efforts on continuous improvement and optimizing work processes to ensure efficiency and consistency.
• Communication -- You are exceptional at conveying complex ideas and facts in both verbal and written form. You have impeccable written and verbal communication with ability to translate programs into actionable next steps and timelines.
• Collaborative/Inclusive -- You engage and collaborate across functional and organizational boundaries. You encourage team unity through sharing information or expertise, working together to solve problems and putting team success first. You ensure joint ownership of goal setting, commitments and accomplishments and involve everyone on the team.
• Logical/Analytical -- You apply logic and complex layers of rules to analyze and categorize complicated information. You see relationships between information in varied forms and from varied sources. You integrate diverse themes and lines of reasoning to create new insights or levels of understanding for the issue at hand.
• Bias for Action -- You seek out opportunities and/or potential issues and act. You will not allow speedbumps or barriers to slow or halt process improvement. You lead by example through positive change management.
• Impact/Influence – You promote the creation of a shared mission and vision and use those principles to guide actions, getting others excited about and committed to furthering the organization's objectives.

Base Salary Range: For this role, new hires generally start between $86,200 - $102,300 per year. The full range is $86,200 - $151,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-CK1 #LI-Hybrid 

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An innovative culture driven by impact, delivering meaningful outcomes.
• Company events that celebrate the spirit of Pokémon.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums for you.
• Generous paid family leave.
• Employer-paid life insurance.
• Employer-paid long and short-term income protection insurance.
• US Employees: 401k Employer Matching.
• UK/IRE/MX Employees: Pension Employer Contributions.
• Fitness reimbursement.
• Commuter benefit.
• LinkedIn learning.
• Comprehensive relocation package for certain roles.
• Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.