Sports Partnership Account Executive

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Sports Partnership Account Executive is responsible for achieving or exceeding sports revenue goals by partnering with a team of Account Executives to develop and close new and existing advertiser opportunities across 9NEWS and TEGNA’s multiplatform sports portfolio. 

You’ll join Account Executives on sales calls, build strategic sports marketing solutions, and help advertisers connect with passionate fans through premier sports properties including the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies, NBC Sports Properties, Premion OTT Sports programming, and other sports properties connected with 9NEWS. 

Success in this role comes from strong sales collaboration, creative sports strategy, disciplined follow-through, and the ability to turn linear TV, content sponsorships, digital, streaming, and OTT opportunities, including PREMION, into compelling advertising solutions that drive revenue growth and measurable client outcomes. 

Responsibilities 

• Partner with the team of Account Executives to identify, develop, and close sports advertising revenue from new and existing clients. 

• Join Account Executives on client sales calls as the sports subject matter expert, helping uncover needs, shape opportunities, and advance business. 

• Support Account Executives throughout the sales process, from targeted prospecting and pre-call planning through proposal development, presentation, negotiation, and post-sale transition. 

• Identify market potential, category opportunities, and competitive insights that help grow sports revenue and expand advertiser participation. 

• Develop strategic, insight-driven sports marketing solutions tied to key properties including the Denver Broncos, Denver Nuggets, Colorado Avalanche, Colorado Rockies, NBC Olympics, NBC Sunday Night Football, NBA on NBC, MLB on NBC, NBC PGA Tournaments, Premion OTT Sports programming, and additional sports programming connected with 9NEWS. 

• Create custom campaigns and sponsorship concepts that meet client needs across broadcast, digital, streaming, OTT, and content sponsorships. 

• Upsell current clients across the full 9NEWS sports and media product line.