Story Desk Editor

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

WBIR-TV, the TEGNA-owned NBC affiliate in Knoxville, is searching for an Story Desk Editor who thrives in a fast-paced news environment and has an audience-first approach to writing, producing and distributing local news content. Our digital producers monitor digital audience trends to identify and write engaging local news content that broadens our audience. They are responsible for curating quality content and overseeing the audience experience across all WBIR-TV website, mobile, app, streaming and social media platforms. They work as part of the larger content team to break news and tell great stories in a 24/7 news environment.

The ideal candidate is an avid news consumer and writes accurate, compelling content with a sense of urgency. Qualified candidates should be strong writers, first, with the ability to write quickly and accurately while tracking multiple streams of information. They should also have solid news judgment and experience producing and copy-editing content for digital platforms. Experience with SEO best practices and audience listening are a big plus. We’re also looking for someone with strong initiative and an inner drive who is ready to learn and grow.

Responsibilities:

Write and distribute original and accurate breaking news content

Curate and schedule news content on all station platforms, including website, mobile app, social media and streaming platforms

Edit reporter stories for grammar, clarity, structure, AP style and optimize the content for digital

Use creative production or story-packaging techniques, like subheads, hyperlinks, graphics and media (viewer pictures, user-generated content, etc.) to enhance digital stories

Write in an exciting, captivating and authentic manner

Research for facts and credibility

Monitor news releases and use social listening to find new content, enterprise stories and make community contacts

Analyze and actively use data and metrics to inform editorial and strategic decisions

Manages the WBIR podcast room calendar, including scheduling recordings and coordinating guests

Ensures podcast recordings have a producer assigned and are properly staffed

Schedules and optimizes 24/7 streaming content by becoming familiar with our analytics, audience trends and what content performs best