Yield Inventory Analyst

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Premion, a leading “Over-the-Top” advertising and media business seeks a talented and dedicated Revenue Operations and Monetization Analyst

The Team

This position is part of a larger global Revenue Operations and Monetization team and is responsible for digital programmatic campaign management, maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements. Management members and traders are located in our New York, New York and Phoenix, AZ offices.

The Position

We are seeking a strategic and data-driven digital campaign trader who is responsible for the execution of optimizations for digital campaigns assigned to them. The ideal candidate has a strong understanding of digital campaign management, reading performance analytics with the ability to translate insights into high-impact campaign strategies. The right person for this role must thrive in a dynamic, fast-paced collaborative environment, want an opportunity to make a significant impact and jump at the opportunity to take on new challenges. 

LocationPremion is a high growth division of TEGNA with services within Phoenix, AZ, New York City, NY and India. This is a full-time position located in Phoenix, AZ.

THIS DESCRIBES YOU

• You have a positive approach to challenges and like to collaborate and create with others on our team.
• You enjoy being strategic and problem-solving.
• You can leverage quantitative thinking to manage campaign success.
• You have excellent attention to detail, set high standards and hold yourself accountable.
• You have a passion for online advertising, media, and music.
• You have a positive approach to challenges.

Responsibilities: 

• A digital programmatic trader is responsible for managing and optimizing online ad campaigns using our proprietary automated bidding platform (SDP) known as PRISM to ensure maximum performance and return on investment (ROI) for clients. This role is a blend of analytical thinking, data analysis, and campaign management.
• This candidate will be tasked with the monitoring of day-to-day programmatic buys across various channels including connected TV (CTV), display, video, and audio.