Director, Paid Social

Business Overview 

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Summary

You will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account, developing and executing innovative Social media plans that address the client’s strategic objectives. You will also be responsible for the development of strong Paid Social teams leading the execution of world-class Social programs. The Director encourages teams to think outside the box, work closely with cross-discipline teams, find ways to modernize and test new concepts, and stay abreast of the client industry to provide exceptional work. We’re looking for a candidate who has continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information.

Responsibilities

· Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story

· Utilize online performance tracking and measurement tools

· Represent company philosophies and expertise to external parties, including clients and partner agencies

· Continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information

· Drives the social process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.

· Encourages exploration and a “test and learn” approach to identify new opportunities and improve business outcomes.

· Applies agency POVs and partnership opportunities to client needs.

· Assist with new business pitches, including research, paid social recommendations, and potentially presenting to new prospects.

Supervisory Responsibilities:

· Directly manages Associate Directors and Managers and ensures all junior team members stay on track developing skills for their level, receive actionable feedback and support their goals and growth. Identify new opportunities for team members outside of the day-today client work.