Director, Growth Analytics

Role Description

We are seeking a strategic, analytically driven, and people-focused Director, Business Analytics to join our team. Reporting to the VP, Business Analytics, this leadership role will drive advanced marketing analytics, measurement strategy, and data-informed decision making across integrated paid media campaigns.

The ideal candidate combines expertise in media analytics and measurement with strong leadership, communication, and operational management skills. This individual will serve as a trusted partner to clients and internal stakeholders, translating complex data into actionable business insights while leading a high-performing analytics team in a fast-paced environment.

This role requires a balance of strategic thinking, hands-on problem solving, client partnership, team leadership, and operational excellence.

Key Responsibilities

Client Strategy & Analytics Leadership

• Lead development of marketing measurement strategies, analytic roadmaps, learning agendas, and cross-channel performance frameworks aligned to client business objectives
• Partner with clients and internal teams to deliver actionable insights, optimization opportunities, and strategic recommendations across campaigns, audiences, and media channels
• Translate complex analytical findings into clear business implications and compelling storytelling for client and executive audiences
• Design and oversee advanced measurement approaches including attribution, experimentation, forecasting, media effectiveness, and budget optimization
• Lead development and presentation of holistic analyses that identify not only what happened, but why it happened and what actions should be taken next

Measurement & Business Intelligence

• Oversee development and delivery of business performance reporting, dashboards, and measurement solutions across weekly, monthly, quarterly, and seasonal deliverables
• Apply agency methodologies, analytical frameworks, and third-party vendor solutions to assess advertising effectiveness and business impact
• Partner cross-functionally with Planning, Strategy, Activation, Audience, Investment, and Data teams to align analytics initiatives with broader client goals
• Evaluate and manage relationships with measurement vendors and analytics partners
• Identify opportunities to improve analytical rigor, reporting automation, operational efficiency, and scalability across the analytics function

Team Leadership & Operations