The Manager, Data Management & Visualization, is responsible for guiding the development, oversight, and execution of data-driven solutions and business intelligence across marketing and media activities. This role acts as a strategic link among Digital Media, Marketing Sciences, and offshore technology teams—ensuring optimized campaign delivery and performance through all phases of campaign management. The ideal candidate combines technical acumen, an eye for process automation and data governance, and strong organizational and leadership skills, consistently driving innovation and operational excellence for internal teams and external clients.
Responsibilities
Strategic Data Leadership: Develop, implement, and maintain scalable data strategies, technical solutions, and data governance processes to address unique business challenges and account objectives.
Team & Stakeholder Collaboration: Serve as the liaison among internal digital, marketing science, analytics, investment teams, offshore resources, and external partners to ensure cohesive data integration, campaign tracking, and project alignment.
Project & Process Management: Manage projects from requirements definition to completion, ensuring clear communication, timely delivery, and resolution of roadblocks through project management best practices and platforms.
Data Operations & Quality Assurance: Oversee the integrity and quality of data generated throughout campaign delivery and optimization lifecycles. Lead efforts in data harmonization, cleansing, QA, and reconciliation to ensure flawless performance tracking and reporting.
Campaign Oversight: Provide oversight of digital media buys and data flows, ensuring processes are followed and all activities meet organizational and industry standards across programmatic, digital, search, social, and offline media channels.
Innovation & Automation: Drive adoption of the latest data operations methodologies and leverage automation to increase efficiency and data accuracy within operational processes.
Mentorship & Leadership: Provide guidance and oversight to team members, promote a collaborative and positive team environment, and champion continuous learning and professional development.
Required Skills & Experience
3-5 years’ experience in data operations and/or business intelligence
1-3 years’ experience in an advertising agency environment (analytics, ad operations, marketing sciences, digital investment, business analysis preferred)
3-5 years’ experience in digital media data (ad server, search, social, video, offline, etc.), data governance, and quality processes in data warehousing or ETL environments
2+ years’ experience in client-facing roles and managing project teams (including offshore is a plus)
In-depth knowledge of processes across multiple media channels; comfort with diverse dataset types (paid, owned, etc.)
Familiarity with campaign management and performance optimization processes
Strong attention to detail and ability to identify and resolve data anomalies
Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have)
Data Storage/Cloud: AWS (Redshift, S3), Starburst.io, Datorama, Snowflake, Domo
Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma
Project Management: HIVE, Asana, Smartsheet, Microsoft Teams
Media Planning: MediaTools, Lumina, Hudson (bonus)
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. .
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
Salary Range$90,000—$105,000 USD
Data Management & Visualization Manager at Omnicom Media — BranchFactor