Associate - Media Planning & Buying

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

The Campaign Operations team is a centralized unit, that is in Pune and supports our planning & buying teams based in the USA, UK and Canada. This team will be responsible in ensuring all our Digital campaigns are executed accurately and are performing as per the goals for the campaign. This team plays an integral role within the campaign lifecycle and functions as an extension of our global teams.
The successful candidate will have strong attention to detail, experience working with numbers and have strong communication skills. The person will also thrive in a team environment and have a high level of curiosity.

Responsibilities

• Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan
• Work with the teams based in our Global offices to upload & setup of campaigns for Digital buys
• Issue campaign RO and track campaign performance to ensure it is delivering as per the goals
• Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms
• Competitive reporting and analysis
• Collect creative specifications and manage digital trafficking requirements for the Ad Ops team
• Be responsible for billing discrepancies and produce resolutions
• Update media flowcharts based on campaign flights
• Supporting campaign setup, including ad trafficking, targeting, and tracking implementation
• Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation
• Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other ad-hoc tasks related to planning and buying operations