Performance Marketing Manager
Posted 22 Apr 2025
Advertised as “Performance Marketing Manager ”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5+ yrs
- Management level
- People management
No salary listed for this role.
Field of studyAdvertising, Marketing (or related)
Study levelBachelor's
About the role
As the Performance Marketing Manager at IPG Mediabrands, you’ll play a key role in developing, managing, and executing strategic performance marketing campaigns across a diverse portfolio of clients. This role requires a dynamic leader who is hands-on with campaign execution, passionate about data, and skilled in translating business goals into impactful media outcomes.
Key Responsibilities
Strategy & Campaign Leadership
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Define and lead performance marketing strategies across key channels: SEM, social media, display, content discovery, mobile, and more.
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Collaborate closely with media planners to ensure alignment of performance strategies with overall campaign objectives.
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Tailor solutions based on client needs—both stated and unstated—and support seamless integration with agency teams.
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Set and manage acquisition and growth KPIs across performance channels.
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Continuously evaluate and adjust campaign strategies based on real-time performance data and KPIs.
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Champion the use of multi-touch attribution models to understand the full customer journey and optimize conversion pathways.
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Develop brand plans and lead Quarterly Business Reviews (QBRs), tracking key campaign metrics and performance.
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Drive test-and-learn initiatives including A/B and multivariate testing to inform optimization and innovation.
Market & Product Insights
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Understand client businesses and internal product offerings in-depth.
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Monitor competitor activity to identify gaps and new opportunities.
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Leverage audience insights to improve targeting, segmentation, and engagement across platforms.
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Identify and explore emerging formats, platforms, and technologies to push campaign innovation.
Analytics & Reporting
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Promote a data-driven culture by embedding analytical thinking across the team.
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Translate data into actionable insights that enhance marketing effectiveness and business outcomes.
Client Servicing
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Act as a day-to-day performance marketing lead for clients, working closely with internal media planning and performance teams.