Associate, Content

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Overview

The Senior Associate, Content  develops, recommends, executes and evaluates digital media plans from inception to completion with oversight from a Partnerships Manager. The Senior Associate works closely with the Manager to develop a plan that meets client’s budgets and objectives with clear rationale.

Responsibilities

• Attend partner meetings, maintain rapport, and provide clients with research data and media information
• Collaborate with team members to develop and manage digital media plans, providing guidance to associates
• Mentor and train associates, ensuring strategy integration into media choices
• Conduct industry research using various media tools and develop RFPs with media partners
• Continuously seek real-time opportunities to keep clients competitive and develop industry and partner POV's
• Oversee production timelines, creative development, and campaign implementation.
• Evaluate partner proposals, negotiate plan details, and manage budget allocation and optimization
• Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of investment strategies
• Manage day to day tasks for custom content programs
• Facilitate project management and organization of deliverables between clients & media partners for custom programs

Required Skills and Experience

• Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, and/or eMarketer  
• Proficient understanding of accounting principles, data analyzing, and market research; knowledge in media math