Team Lead, Product Marketing

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols. 

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus). 

*A select number of positions require full-time in office attendance* 

We are looking for an experienced Team Lead, Product Marketing to lead a fast-growing team that works on some of the internet's leading websites, driving A-Z digital marketing strategy and execution.

What you'll be doing:

• Lead, mentor, and develop a team of product marketing specialists, setting clear goals, providing feedback, and supporting professional growth
• Own and define promotional strategies to meet and exceed product sales targets/KPIs across the team's portfolio
• Oversee the execution of display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis
• Set direction for evaluating and improving campaign effectiveness, ensuring the team applies best practices
• Guide analysis of traffic sources and metrics to build test cases for revenue generation (PC/Mobile)
• Prioritize and oversee optimization and testing roadmaps across the team
• Drive an A/B testing and optimization culture to grow revenue, and approve recommendations for new landing pages and page improvements
• Monitor market changes and lead benchmarking against online competitors
• Establish and own a continuous improvement process for brands/campaigns
• Design, direct, and monitor user acquisition and retention strategies
• Consolidate and present daily/monthly metrics and overall sales performance to stakeholders and leadership
• Oversee traffic, keyword/branding rankings, search engine deployments, and general SEO functionality
• Partner closely with Product Managers and Monetization specialists to conceptualize and prioritize SEO-centric ideas and optimizations based on feasibility and business impact
• Manage team workload, resourcing, and reporting cadence

What you'll need to be successful:

Must haves: