VP, Analytics

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.

This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.

As our VP, Analytics (Life Sciences), you will…

Lead a high-impact portfolio of life sciences measurement and analytics work while continuously innovating the standard for our practice. You will turn measurement strategy into credible evidence of marketing impact, serve as a trusted advisor to clients, and mentor the Applied Intelligence team to grow their skills and advance our offering. This is an exciting opportunity to solve complex problems alongside talented colleagues, shaping how life sciences marketing is measured through a blend of agility, analytical ability, and humble leadership.

What You’ll Do

Portfolio & Team Leadership

• Drive Portfolio Operations: Set clear priorities across accounts, resolve delivery and resourcing conflicts, and proactively manage risks before they escalate.
• Lead & Mentor with Humility: Build high-performing, self-directed teams, develop future leaders, and foster a supportive environment that ensures consistently elevated work across all clients.
• Maintain High Standards: Establish standards for measurement plans, KPI definitions, testing agendas, tagging and data quality, dashboard QA, and issue resolution.
• Adapt & Scale Capabilities: Keep the portfolio structured for seamless delivery as client needs evolve, aligning the right talent to the work and identifying new areas where analytics can add value.

Client Advisory & Cross-Functional Collaboration

• Advise Senior Clients: Translate complex evidence into clear, commercially grounded insights, clarifying what the data means for client businesses and recommending practical next steps.
• Unite Agency Disciplines: Partner closely with Account, Creative, Media, Strategy, and Technology teams to connect integrated programs to brand, HCP, and patient outcomes, using channel performance to guide ongoing optimization.