Media Activation Director

ROLE: MEDIA ACTIVATION DIRECTOR 
TEAM: MEDIA
LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW

At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.

ROLE OVERVIEW

The Media Activation Director is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and management experience. The best candidate for this role will be a natural collaborator with strong presentation, organizational, and strategic thinking skills. They have a strong comprehension of the media landscape and a proactive nature combined with a high level of attention to detail.

In this role, you'll be on top of current and emerging trends in the world of digital media capabilities and tech offerings. You ideally come with a breadth of experience across clients from different verticals and will be responsible for planning, developing, implementing, and managing the overall media strategy for your clients with your team. In addition, you are responsible for managing, guiding, and training your team.

The role will require the right candidate to be highly proficient in media planning, implementation, activation, optimization, reporting, and analysis. This includes understanding online user journey optimizations, a very solid understanding of Google Analytics (tracking and analysis), performance optimization/levers/algorithms, and DSP experience.

The successful candidate will need to develop strong trust-based relationships with both client and agency team members.

CORE RESPONSIBILITIES

• Leading planning, implementation, activation, optimization, and reporting for all key clients.
• Leading the preparation, writing, and presentation of integrated media plans, proposals, and analysis that satisfy client objectives and go beyond the brief.
• Managing and mentoring direct reports, conducting performance reviews, and providing day-to-day training and support.
• Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.