Public Relations Specialist

Location: Amstelveen, Netherlands (onsite)

We are looking for a proactive and highly organized Public Relations (PR) Specialist / Manager to shape media and creator outreach, manage agency partnerships, drive key communication beats, and execute high-impact PR strategies for the Brand Division at Pearl Abyss Europe.

You will join a lean but dedicated team working across multiple communities, platforms and games such as Black Desert, Crimson Desert and upcoming releases such as DokeV and PLAN 8 for the European region markets. This position offers an unparalleled opportunity to spearhead the Public Relations for Black Desert and Crimson Desert as well as our highly anticipated upcoming releases, DokeV and PLAN 8, ensuring all Pearl Abyss titles achieve and exceed their European strategic goals.

Core Responsibilities

• Media & Creator Relations: Act as a core contact point for European gaming, tech, and consumer media outlets, as well as digital content creators and key opinion leaders.
• Agency Management: Direct and manage regional PR agencies across key European territories (e.g., UK, DACH, France and Spain), ensuring campaign execution aligns with global brand guidelines, deliverables, and timelines.
• Pitching & Press Strategy: Proactively execute cold outreach and pitch news announcements, developer interviews, preview opportunities, and review code distributions to media and creators.
• Coverage Reporting & Campaign Tracking: Build and maintain post-campaign coverage reports, monitor media reach/sentiment, track ROI metrics, and present actionable reporting data to internal leadership and headquarters.
• Campaign Execution & Press Materials: Draft, edit, and localize compelling press releases, pitch letters, media briefs, and localized PR assets tailored for diverse European markets.
• Event Management: Assist with and execute physical and digital press events, media tours, trade show presences (e.g., Gamescom), and influencer showcases.
• Cross-Functional Collaboration: Partner closely with internal Brand Management, Community, Social Media, and Localization teams to ensure unified campaign alignment across all European territories.

Requirements

• 2 to 5 years of professional Public Relations experience, ideally within the video games or broader entertainment/digital media industries.
• Agency Oversight: Proven experience managing external PR agencies, vendors, or localized contractor networks across multi-territory campaigns.
• Media & Coverage Reporting: Strong analytical skills with experience assembling qualitative/quantitative coverage reports, sentiment analyses, and media metrics.
• Industry Passion: A genuine, deep-rooted passion for core video games and a strong working knowledge of current gaming trends, platform ecosystems, and MMORPG/action genres.