Product Marketing Manager
Posted 14 Oct 2026
Advertised as “Senior Manager, Product Marketing”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- People management
- Employment
- Hybrid
No salary listed for this role.
Field of studyBusiness, Engineering, Healthcare Administration, Life Sciences, Marketing (or related)
Study levelBachelor's
CertificationsMaster of Business Administration
Position Summary
The Senior Marketing Manager, Commercial Excellence – Infusion Systems is responsible for leading strategic marketing programs that accelerate growth, strengthen market visibility, and improve commercial execution across ICU Medical's Infusion Systems business.
This highly visible leadership role manages a team of Marketing Managers and serves as a key partner to Sales, Service, Clinical Affairs, and Executive Leadership, ensuring the voice of the customer and voice of the field are reflected in marketing strategy and commercial priorities.
The Senior Marketing Manager leads new product launch excellence, key opinion leader development, clinical marketing initiatives, market development programs, trade show and event strategy, services marketing, strategic partnerships, and digital marketing activities. Through these initiatives, this individual will strengthen ICU Medical's market presence, enhance field sales effectiveness, accelerate product adoption, and support business growth.
The ideal candidate is a commercially minded marketing leader who combines strategic thinking with operational execution and thrives in a fast-paced, customer-focused environment. Success will be measured through product adoption, commercial pipeline contribution, market visibility, KOL engagement, launch performance, and sales satisfaction.
Key Responsibilities
- Commercial Leadership
- Lead and develop a team of Marketing Managers supporting ICU Medical's Infusion Systems portfolio.
- Provide coaching, prioritization, and strategic direction across product marketing initiatives.
- Establish marketing priorities aligned with business growth objectives.
- Foster strong collaboration across Commercial, Clinical, Product Development, Services, and Executive Leadership teams.
- Ensure marketing programs support field sales objectives and customer needs.
- Work collaboratively with Product Marketing managers to collaborate on product initiatives
- Field Sales Engagement & Commercial Enablement
- Serve as a primary marketing liaison to field sales leadership.
- Maintain a high level of responsiveness to sales needs, competitive challenges, and customer opportunities.
- Identify and address commercial gaps impacting sales performance.
- Partner with sales leadership to prioritize marketing investments and initiatives.
- Ensure the development of impactful sales tools, messaging, presentations, competitive resources, and customer-facing content.