Director, Agency Partnerships

Director, Agency Partnerships – NORAM (Pod Lead)

Smartly.io is hiring a Director, Agency Partnerships – NORAM to expand and accelerate growth across our North America agency portfolio. This role serves as a Pod Lead, owning a defined set of strategic agency relationships while leading a pod of Agency Development Partners (ADPs) to deliver measurable commercial outcomes.

This is a player-coach role with direct individual revenue responsibility, in addition to accountability for the pod’s overall team target. Success requires a leader who can actively sell, lead complex deals, and coach others while operating at the intersection of agency influence, enterprise sales execution, and internal orchestration.

What You’ll Do

Commercial Ownership & Growth

• Carry an individual revenue target while also owning the pod’s aggregate team target, leading by example through active deal ownership and direct agency and client engagement

• Own revenue growth across a defined portfolio of North American agency partners, including pipeline creation, forecasting, and quarterly performance against targets

• Drive net-new revenue, expansion, and multi-year commitments by identifying scalable opportunities across agency holding companies and priority clients

• Shape deal strategy, guide negotiations, and close complex, multi-stakeholder opportunities involving agencies, brands, and internal teams

• Partner closely with Brand Sales, Solutions, Product, and Customer Success to advance opportunities from early signal through contract execution

Agency Leadership & Influence

• Serve as a senior commercial point of contact for priority agency partners, building trust while consistently advancing Smartly’s business objectives

• Influence agency stakeholders across strategy, media, and activation teams to position Smartly as a core growth partner, not a point solution

• Navigate agency operating models, incentives, and client dynamics to align Smartly’s platform with performance goals

Team Leadership & Player-Coach Execution

• Lead and coach a pod of Agency Development Partners, setting clear expectations around pipeline quality, deal execution, and revenue contribution

• Personally own and advance priority opportunities while modeling strong sales fundamentals, including qualification, account planning, and close discipline

• Inspect deals, provide hands-on coaching, and raise execution standards across the pod

• Foster a culture of accountability, collaboration, and continuous improvement

Operating Rigor & Cross-Functional Leadership

• Maintain accurate forecasting and pipeline hygiene, using data to drive prioritization and decision-making

• Partner with Sales Ops and Enablement to improve repeatability, role clarity, and commercial consistency across the agency motion

• Provide structured feedback to Product and Leadership based on frontline commercial learnings from agencies and clients

What Success Looks Like

• Consistent delivery against both individual and team revenue targets

• A healthy, well-qualified pipeline with clear paths to close

• Strong internal confidence in your ability to lead deals, not just relationships

• Agency partners who see Smartly as a strategic growth driver and invest accordingly

• A pod that executes with rigor, clarity, and increasing commercial maturity

What We’re Looking For

• Proven experience leading enterprise or agency-led sales motions with clear ownership of revenue outcomes

• Demonstrated success operating as a player-coach, carrying a personal quota while leading others to deliver against shared targets

• Strong deal leadership experience, including closing complex, multi-party opportunities

• Experience forecasting, inspecting pipeline, and holding teams accountable to commercial goals

• Executive presence with the ability to balance partnership credibility and commercial rigor

• Comfort operating in ambiguity and building structure where it does not yet exist

Why Smartly.io

Smartly.io is building the leading AI-powered creative and media automation platform, helping brands and agencies drive performance at global scale. This role offers the opportunity to shape how Smartly partners with agencies commercially, while directly impacting revenue, growth, and operating maturity across North America.

What We Offer You...

• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• 401K plus matching & equity grants for all new Smartlies
• Wellness benefit & learning reimbursement opportunities
• Volunteer time off days & company donation matching opportunities
• And so much more…

The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.

Base Salary in USD : $170,000 to $185,000    Curious what it's like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together.   #LI-HYBRID

About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

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