Paid Social Director
Posted 8 Mar 2024
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 10+ yrs
- Management level
- People management
No salary listed for this role.
Study levelBachelor's
We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
Who You Will Be Working With
At PMG, the Social team is a driving force behind innovative paid media strategies that connect clients with their audiences in meaningful ways. We’re a group of creative strategists, data enthusiasts, and media experts who thrive on collaboration and excellence. Together, we work across PMG’s media, strategy, creative, and technology teams to deliver full-funnel marketing solutions that not only meet expectations but exceed them.
As a Paid Social Director, you’ll lead groundbreaking strategies for a client at the forefront of social innovation. You’ll be part of a team that values curiosity, continuous learning, and teamwork. This is an opportunity to shape impactful campaigns, build deep partnerships with platform representatives, and guide your team to success. We pride ourselves on fostering a culture where everyone can grow, innovate, and make a lasting impact on the brands we support.
What You Will Do
- Own and lead paid social strategy across core and emerging platforms, driving innovation, testing frameworks, and measurement plans that yield best-in-class performance for your client.
- Serve as the strategic lead for client relationships, acting as a trusted advisor to senior-level stakeholders and ensuring alignment with their goals and vision.
- Shape full-year partnerships with platform representatives, identifying opportunities for collaboration, testing, and learning that deliver measurable value.
- Collaborate across teams, including social, creative, strategy, and technology, to optimize campaign performance daily, weekly, and monthly.
- Master PMG’s proprietary technology, Alli, using it to deliver tailored data analyses and insights while contributing to its evolution to better serve client needs.
- Guide and mentor your team, nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts.
- Evaluate resource needs and staffing plans, ensuring the team is equipped to meet client demands while maximizing efficiency and impact.