Sponsorship Sales Director

DIRECTOR, PARTNERSHIP SALES (BAYLOR SPORTS PROPERTIES)

Waco, TX

On-Site

THE RUNDOWN

Playfly Sports is looking for a Director of Sponsorship Sales to join our team in Waco at our Baylor Sports Properties Division. The Director of Sponsorship Sales will be responsible for generating incremental sponsorship revenue on behalf of university to meet and exceed individual and team goals for Playfly. This role will work with the General Manager to pitch and close enterprise partnership agreements. The candidate must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the university athletics. Lastly, this role will uphold and support by example a culture of hard work, creativity, and collaboration.

WHAT YOU’LL ACCOMPLISH

· Open New Revenue Streams: Work with the General Manager to create sales inventory, revenue projections, category strategies, customized partnership platforms, and sponsorship strategy for the university athletics assets.

· Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with Baylor Sports Properties and Baylor Athletics’ goals.

· Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with Baylor Athletics’ mission, values, and fan demographics.

· Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives.

· Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI.

· Creative Storytelling: Build compelling sales presentations focusing on unique storytelling that leverage data, fan insights, and integrated marketing opportunities to elevate the partners marketing mix.

· Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in-person engagement.

· Industry Expertise: Stay current on sports marketing trends and category developments across the collegiate sports landscape.

· Activation Support: Work closely with Baylor Sports Properties Service and Operation team as well as Baylor Athletics internal teams to ensure flawless execution and delivery of partner assets.

· Game Day & Event Presence: Represent Baylor Athletics, Baylor Sports Properties, and Playfly Sports Properties with a high level of integrity, attitude and effort for designated home games, university events, and community functions.

WHAT YOU’LL BRING

· Bachelor’s degree required

· 5-7 years of direct sales experience in the sports multi-media environment required

· Experience with integrated and “conceptual” sales

· Familiarity with KORE or similar CRM system

· Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients

· Outstanding communication skills are essential for interactions with clients, operational leaders, and other senior executives

· Demonstrated professional sales presentation skills

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

· Ability to lift up to 50 lbs.

· Ability to sit, stand, and walk-up stairs

· This role takes place in an office setting and is a sedentary role

· Be available for game days and evening athletic events and coaches shows

· Be available to travel for client presentations

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. 

ACCOMMODATIONS 

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.

We are unable to sponsor or take over sponsorship of an employment visa for this role at this time

Equal Opportunity Employer
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