Paid Marketing Strategist

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

Typeform is fully remote by design. For this role, we can hire candidates based in the UK, Ireland, Germany, Portugal, Spain or The Netherlands

About the role

We’re looking for a Senior Paid Marketing Strategist to help us rethink how Typeform approaches paid acquisition.

You’ll own and grow key channels including TikTok, YouTube, Google Performance Max and Uber Ads, while helping us test new opportunities across areas such as audio and CTV.

This is a hands on role with real ownership. You’ll manage significant media budgets, build channel strategy, develop campaigns, work closely with our creative teams, and help us understand the true business impact of our investment through MMM, incrementality testing and other measurement approaches.

You’ll join the Acquisition team within Marketing and partner closely with Creative, Product Marketing, Data, RevOps and Finance.

What you’ll do

• Own the strategy and day to day performance of key paid social and display channels, including TikTok, YouTube, Google Performance Max and Uber Ads.
• Build a multichannel strategy that helps Typeform reduce its reliance on paid search and find new sources of efficient growth.
• Manage six figure monthly media budgets, making decisions based on customer acquisition, revenue, CAC and LTV to CAC performance.
• Build, launch and optimise campaigns that drive Typeform signups and new paid customers.
• Turn creative ideas into campaigns by briefing and partnering closely with copywriters and designers.
• Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies.
• Explore and test new channels such as audio and CTV.
• Own and develop our paid marketing measurement approach, including Marketing Mix Modelling, incrementality studies and alternative measurement frameworks.
• Design experiments that help us understand the incremental impact of our campaigns rather than relying solely on traditional attribution.
• Work closely with our Tracking and Data teams to strengthen our measurement capabilities as digital advertising continues to change.
• Share insights, results and recommendations across Marketing and the wider business.
• Contribute to Typeform’s broader full funnel acquisition strategy across demand creation and demand capture.