Demand Generation Manager

About commercetools

Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people.

Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today.

At commercetools, we power the next era of commerce for our customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits.

Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own.

Your Impact

As Demand Generation Manager, you will own pipeline generation for commercetools focusing on one of the specific industry sectors that we market to. You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns, programs, and events that generate qualified pipeline. 

• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan; multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.
• Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive roundtables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.
• ABM Program Ownership: Partner with Sales and RevOps to identify target account lists and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.
• Channel & Program Selection: Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters and manage budget allocation across them.
• Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.
• Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.