Ad Operations Manager

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

Our freemium app, supported by ads, is a key part of our mission to make food tracking accessible to everyone. MyFitnessPal aims to enhance the user experience by incorporating premium ad formats that are engaging for users while creating meaningful revenue opportunities as our user base continues to grow. As we expand our advertising business, we're also building new monetization opportunities beyond the app to help brands connect with our highly engaged health and wellness audience.

About the role:

The Sr. Ad Operation Manager is a senior individual contributor responsible for leading the execution, optimization, and operational strategy for MyFitnessPal's advertising business across owned-and-operated inventory and off-platform monetization channels.

As the operational expert for our advertising business, you'll own campaign execution, yield optimization, and advertising operations across direct-sold, programmatic, email, IAM, paid social, audience extension, and emerging advertising products. Partnering closely with Sales, Client Success, Product, Engineering, Marketing, Lifecycle, Finance, and external partners, you'll develop scalable processes, drive operational excellence, and deliver exceptional experiences for both advertisers and MyFitnessPal members.

The ideal candidate combines deep ad tech expertise with a strategic mindset and exceptional communication skills. You thrive in fast-paced environments, using data and technology to solve complex operational challenges while serving as a trusted partner to clients, agencies, technology partners, and cross-functional teams. You are comfortable leading both technical and commercial conversations, and you can translate complex concepts into actionable recommendations that improve campaign performance, unlock new revenue opportunities, and strengthen long-term partnerships.

Key Responsibilities:

Campaign Operations & Monetization

• Own end-to-end execution, delivery, optimization, and reporting for advertising campaigns across direct-sold, partnerships, programmatic, email sponsorships, paid social, audience extension, and emerging advertising products
• Monitor campaign pacing and performance, proactively identify and resolve delivery issues, and ensure campaign goals and client commitments are met
• Ensure flawless campaign execution through rigorous quality assurance and operational best practices.
• Partner with Sales, Client Success, Marketing, CRM, and Product teams to launch, optimize, and scale advertising campaigns across owned and off-platform channels