Social Media Manager

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. 

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

We're looking for a Social Media Manager to run day-to-day social for two of the most-watched brands in crypto: Ripple and XRP. Few companies have an audience like ours — millions of people who follow every post, quote it, screenshot it, and debate it. That's a rare asset and a real responsibility. You'll own the calendar, the copy, and the conversation across X, LinkedIn, YouTube, Instagram and TikTok, translating institutional credibility and community energy into content people actually want to share.

This role sits at the intersection of brand, comms, product marketing and community. You'll be equally comfortable shipping a same-day reactive post during a market moment and building a multi-week campaign around a major partnership or product launch.

WHAT YOU'LL DO

• Own and execute the social media strategy and editorial calendar across the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok.
• Write and produce platform-native content — short-form copy, video, motion graphics, threads and community posts — that makes complex payments, stablecoin, custody and tokenization topics clear and compelling.
• Manage the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands, keeping each authentic while consistent with overall brand guidelines.
• Monitor conversation in real time and engage the community, exercising sound judgment on when to respond, when to amplify, and when to escalate.
• Partner with Comms, Legal and Policy on approvals and on reactive moments — regulatory news, market volatility, partnership announcements — where speed and accuracy both matter.
• Partner with Brand, Product Marketing, Growth, Events and Developer Relations to turn launches, research, Swell and partner news into coordinated social campaigns.
• Build and manage a creative pipeline with in-house designers, video editors and external agencies or creators.
• Identify emerging platform features, formats and cultural trends in crypto and fintech, and translate them into proactive content the brands can own.