Affiliate Marketing Director

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

We are seeking a Director, Affiliate Marketing to lead one of RSI's largest and fastest-growing acquisition channels. Affiliate marketing has become a critical driver of new customer acquisition, and this leader will be responsible for evolving our strategy, technology, partner relationships, commercial model, and team as we continue expanding across regulated markets.

This is a highly visible leadership role that combines commercial ownership, technical expertise, people leadership, and cross-functional collaboration. You'll partner closely with Finance, Product, Product Marketing, Brand Marketing, Legal, Compliance, BI, MarTech, and Performance Marketing while leading the strategic direction of RSI's affiliate program.

What You'll Do:

Affiliate Strategy & Growth

• Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
• Build strategic relationships with leading affiliate partners and recruit new publishers.
• Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
• Lead affiliate strategy for new market launches.

Commercial Performance & Partner Economics

• Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
• Improve forecasting accuracy through stronger commercial governance and payment controls.
• Partner with Finance on budgeting, accruals, and partner payment processes.

Affiliate Technology & Attribution

• Own the affiliate technology roadmap from a Growth Marketing perspective.
• Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
• Understand how affiliates acquire and convert users into a mobile-first business where a majority of revenue is generated through the app. Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution.

Affiliate Operations & Compliance

• Oversee affiliate operations across regulated jurisdictions.
• Lead commission structure evolution, partner onboarding, and governance.
• Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.