China Regional Sales Manager

Third Bridge is a leading global research firm established in 2007, with a team of over 1,500 employees worldwide dedicated to fueling decisions with expert insights. We accelerate and enhance decision-making for investors and business leaders by unearthing unique expert insights across multiple sectors, geographies, and topics.

For nearly 20 years, we’ve helped clients access knowledge on demand from experts, in-person and through our Library covering over 65,000 companies.

Job Description

We are seeking a strategic and operationally-focused Sales Manager to lead our China sales organisation. This is a pure management role; the successful candidate will not be responsible for carrying an individual quota or managing a personal book of business.

The mission is to lead, scale, and optimise a high-performing team of Sales Representatives. You will be responsible for the "how" of our sales engine—developing talent, refining the sales process, and ensuring the team has the strategy and resources necessary to exceed revenue targets.

This role will include, but is not limited to: 

• Sales Leadership & Coaching: Direct, mentor, and develop a team of Sales Representatives. You will focus on improving individual performance through regular 1-to-1s, call coaching, and structured career development planning.
• Strategy & Execution: Craft and implement the go-to-market strategy. This includes identifying target sectors, optimising lead generation workflows, and refining the value proposition for the market.
• Pipeline Management: Maintain a rigorous overview of the sales funnel. You will ensure CRM hygiene is upheld and provide leadership with accurate, data-backed revenue forecasts. Use structured root-cause analysis to address pipeline stagnation, low trial-to-close conversion rates, or localized client pushback.
• Process Optimisation: Identify bottlenecks in the sales cycle and implement solutions—whether that involves adopting new sales technology, adjusting scripts, or improving the hand-off from Marketing.
• Stakeholder Collaboration: Work closely with Account Management, Product, Marketing, and Execution teams to ensure the sales team is aligned with the wider business roadmap and customer experience goals.

Qualifications:

• Proven Leadership: Substantial experience in B2B sales, with a significant track record of managing and scaling teams of sales representatives.
• Pure Management Mindset: A clear commitment to professional management over individual contribution. You find more professional satisfaction in the team’s success than in closing a deal personally.
• Methodology Expertise: Deep familiarity with modern sales frameworks (e.g. SPIN, MEDDIC, or NEPQ) and the ability to train others in these techniques effectively.
• Data Literacy: Expert-level ability to use CRMs (such as Salesforce or Gong) and data visualisation tools to track KPIs and influence team behaviour.
• Complex Structural Problem Solving: Verifiable background in dissecting broken sales processes, handling multi-stakeholder objections, and translating qualitative feedback into systematic structural interventions.
• Language Proficiency: Bilingual with native fluency in Mandarin and fluency in written and spoken English is highly preferred. 

Performance Indicators (KPIs)

• Team Quota Attainment: The percentage of your direct reports meeting or exceeding their individual targets.
• Conversion Rates: Improving the efficiency of the team at every stage of the funnel (Lead to Demo, Demo to Close).
• Average Deal Value (ACV): Driving the team toward higher-value, more strategic opportunities.
• Ramp to Productivity: Reducing the time it takes for new sales hires to become fully productive.

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We know that to be truly innovative, we need to have a diverse team around us. That is why Third Bridge is committed to creating an inclusive environment and is proud to be an equal opportunity employer. If you are not 100% sure if you are right for the role, please apply anyway, and we will be happy to consider your application.