Paid Social Media Manager

Job Title: Paid Social Media Manager

Location: New York, NY

Start Date: 

Whalar, part of Accenture Song is the leading, most awarded Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators.

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global.

 Learn more: https://www.whalar.com/

About the role:

The Paid Social Media Manager combines deep paid social platform expertise with a hands-on approach to campaign execution, optimization, and performance reporting. Partnering closely with the Senior Manager, Media, the Manager drives the day-to-day delivery of high-value paid social campaigns, turning media strategy into precise execution and measurable results. This role owns campaigns from build through optimization and recap, applies performance data to inform strategic recommendations, and serves as a trusted day-to-day contact for client stakeholders. 

The Paid Social Media Manager brings a sharp eye for detail, a strong command of platform capabilities, and a commitment to tactical excellence that elevates the quality and consistency of the team’s work.

Here’s what you’ll do day-to-day:

• Execute and optimize paid social campaigns across platforms, ensuring accurate setup, targeting, tracking, budgets, and creative implementation.
• Monitor campaign performance daily, implementing A/B tests and real-time optimizations to maximize ROI.
• Manage creator allowlisting, troubleshoot platform issues, and ensure proper tracking and campaign functionality.
• Stay up to date on platform trends, new ad products, and emerging opportunities to improve campaign performance.
• Develop and execute creative testing strategies to identify top-performing content, messaging, and audiences.
• Support social commerce initiatives, including TikTok Shop and shoppable ad formats.
• Partner with Senior Managers on budget pacing, campaign performance, and identifying potential risks.
• Analyze performance data, develop actionable insights, and contribute to campaign reporting and strategic recommendations.
• Serve as a day-to-day point of contact for client stakeholders, proactively addressing needs and escalating complex issues when necessary.