Field Marketing Data Analyst
Posted 6 Aug 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 4+ yrs
- Management level
- Individual contributor
- Employment
- On-Site
Compensation
No salary listed for this role.
Role speciality
Account-based MarketingField Marketing AnalyticsMarketing AttributionMarketing Data Analytics
Useful technologies
ClayHubSpotLookerPower BITableauZapier
Preferred qualifications
Field of studyComputer Science, Data Analytics, Engineering, Marketing Analytics (or related)
Study levelBachelor's
About the Role
We are looking for a Field Marketing Data Analyst to own the technical tracking, analysis, and reporting of marketing, sales and PR data across regions. This role is highly data-driven and focused on building reliable dashboards, ensuring data accuracy, and translating complex datasets into actionable insights for leadership.
*For this position you are required to attend the Bucharest office 4 days a week (Monday - Thursday), and remote work on Friday.
Job Requirements
- Bachelor’s degree in Data Analytics, Computer Science, Engineering, Marketing Analytics, or a related field.
- Minimum 4 years of experience in a data analyst, marketing analytics, or business intelligence role with a strong understanding of commerce or B2B SaaS industry
- Experience with BI tools (e.g., Looker, Tableau, Power BI).
- Proficient in HubSpot and hands-on experience in marketing automation, data models and marketing platforms (e.g. Zapier, Clay, etc.).
- Familiarity with AI-powered analytics workflows
- Hands-on experience with multi-touch attribution in a B2B context.
- English: Full professional proficiency required.
- Spanish or Portuguese represent an advantage.
Main responsibilities
- Design, implement, and maintain the tracking frameworks for field marketing, digital marketing, sales and PR initiatives.
- Ensure correct data flow and integration across systems (CRM, marketing automation, event platforms, sales tools and PR tools).
- Validate data quality, consistency, and completeness across all reporting sources.
- Measure ABM programme performance at account level: target account coverage, engagement depth across the buying committee, and progression through the funnel.
- Analyze performance across campaigns, events, regions, and channels and identify trends, anomalies, and performance drivers.
- Use AI tools to streamline reporting, automate repetitive analysis, and generate faster, data-driven insights for Sales and Marketing leadership.
Other important expectations
- You are an Entrepreneur and a responsible professional
- You are proactive and are not afraid to share your thoughts and ideas
- You have a strong ability to work and collaborate multifunctionally internally and externally; but at the same time you know how to work independently.
- You have a strong interest for a multicultural environment;