Demand Facilitation

About the Role
CTV, commerce media, and data-driven activation are reshaping the digital advertising landscape, creating new opportunities for publishers, buyers, and technology partners alike. This role sits at the centre of that momentum, helping to drive growth across PubMatic’s CTV and Data/Commerce Media business.

As Associate Director, Demand Facilitation, you will work across strategy, commercial execution, and market development to identify regional growth opportunities, analyse business trends, and help build demand for innovative solutions through PubMatic’s CTV and Commerce Media partnerships. It is a highly visible role with the opportunity to influence how we bring key offerings to market in one of the most dynamic areas of the industry.

This is well suited to someone with programmatic omnichannel expertise and a strong understanding of the data curation and commerce media ecosystem, who wants to make a clear and measurable impact in a fast-moving, high-priority area of the business.

What You’ll Do

• Partner across supply and demand teams to facilitate deals that exceed revenue and business objectives..
• Support the strategy for PubMatic’s CTV and omnichannel monetisation solutions, informed by market opportunity, customer needs, product capabilities, and competitive differentiation..
• Identify growth areas and differentiated opportunities through existing partnerships with data and commerce media providers..
• Work with finance and analytics teams to track trends and monitor the development of programmatic video spend..
• Support Global Ad Solutions teams in positioning PubMatic as a preferred supply source for CTV and Commerce Media across agencies, advertisers, and DSPs..
• Collaborate with sales teams to gather feedback and requirements from publishers and buyers, helping to inform roadmap discussions and prioritisation of global product needs..
• Partner with product marketing to develop materials that enable Go-To-Market teams to effectively sell PubMatic’s CTV and Commerce Media solutions..

Who You Are

• Strong analytical skills, including advanced use of reporting tools and Excel..
• Strong project management skills, with the ability to manage priorities across multiple stakeholders..
• Deep knowledge of programmatic CTV and omnichannel monetisation, including web, mobile app, and OLV..
• Strong understanding of data curation and commerce media providers..
• Deep understanding of the programmatic ecosystem from both publisher and buyer perspectives..
• Strong expertise in programmatic advertising, particularly video, with a solid foundation in programmatic fundamentals..
• A collaborative, solutions-oriented approach and the ability to work effectively in a cross-functional role..
• Proven success in a fast-paced, evolving environment..

Why This Role
This is an opportunity to work across teams, influence strategy, and help shape how PubMatic brings innovative CTV and Commerce Media solutions to market. You’ll play a meaningful role in a growing part of the business, with visibility across regions and close partnership with commercial, analytics, finance, product, and marketing stakeholders.
If you bring strong programmatic expertise, commercial awareness, and a collaborative approach, this role offers the chance to make a real impact in a dynamic and evolving space.