Global Marketing Operations Director

About the Role:

We are building something new. This is a first of its kind role at PubMatic: a Director of Marketing Operations who will build the measurement, planning, and budget discipline that demonstrates marketing impact to the business. 

PubMatic is transforming from a sell-side platform into a buyer-connected, artificial intelligence-driven performance advertising platform. That transformation requires marketing to evolve and measure its commercial impact with rigor and insight. What we are seeking to build is that proof, in a consistent, scalable, and instrumented way, a consistent global planning process tying marketing plans to business outcomes, and a unified view of how the marketing budget is allocated, governed, and performing against results. 

This is the function that makes every other marketing investment decision defensible, and the discipline that lets marketing become a true business partner to Finance, Sales, and the executive team. 

Reporting directly to the CMO and partnering closely with Finance, Accounting, GTM, Sales Operations, and marketing leaders across every region and Center of Excellence, you will partner with the team to stand up the measurement, planning, and budget systems that enhances our performance-based marketing team. 

The role is NYC based. 

What You'll Do:

As Director, Marketing Operations, you will own four interconnected accountability areas that together give PubMatic marketing a single, trusted source of truth for performance, planning, and spend. 

• Marketing Measurement Framework: partnering with the Growth Marketing leader, develop and instrument reporting connecting marketing activity to pipeline and revenue 

• Global Marketing Planning Process: partnering with region marketing leads establish a consistent process for building global and regional marketing plans tied to business outcomes 

• Marketing Budget Management: a unified budget structure and governance process run in partnership with Finance and Accounting 

• Rhythm of Marketing Reporting: the recurring cadence and automated executive dashboards that keep marketing performance to goals measurable and visible 

Your Responsibilities:

Marketing Measurement Framework 

• Design and implement a marketing measurement framework that connects marketing programs to pipeline creation, pipeline progression, and revenue contribution 

• Partner with Growth Marketing, Sales Operations, and IT to ensure Salesforce and Looker data integration supports reliable, auditable attribution reporting