Marketing Data Analyst

Our Story

Founded in 2009, we’re one of the world’s leading game studios, and proud of our extremely international team, consisting of more than 50 different nations. We are part of Playtika and the global leader in the category of Hidden Object Games. With June’s Journey, we’re providing joy for millions of players around the world every day.

How we work

Our aim is to keep doing so for many more years, if not decades. In order to be able to do so, we’ve defined a distinct way of how we’re working at Wooga, so that all relevant aspects intertwine and have a positive impact on the game. No matter if you’re part of a game team or support the success of Wooga as part of a central team, all 250+ employees from around the world can make an impact. We’re proud of the environment we’ve built, and believe you’ll enjoy working with some of the best people in the industry. 

Our drivers: Speed, Focus, Ownership, and Impact, guide our working style at Wooga and help us make a deliberate choice to focus on what is important to us, while working towards a shared goal.
These drivers shape how we work together and what we expect from ourselves and our leaders.

As a Mid-level Marketing Data Analyst, you will analyze large-scale data across user acquisition touchpoints in order to generate insightful metrics, custom dashboards, and deep-dive analyses to measure marketing performance.

Our marketing teams aim for best-in-class user acquisition strategies, bringing high-quality players to our games while driving innovation around performance marketing and targeted campaigns. We're looking for a passionate, results-oriented talent to join our team, develop new insights to shape data-driven decisions, continuously improve marketing efficiency, and help drive business growth for years to come.

About the job

• Design, build, and maintain automated, interactive dashboards in Tableau to give the Marketing team up-to-date visibility into performance and KPIs. 
• Dive deep into large-scale marketing data to identify key insights that will inform user acquisition strategies and business growth.
• Help define how best to measure and monitor our marketing channels, creatives, budget allocation, and overall campaign performance.
• Help to develop an analysis strategy and perform analysis of complex campaigns and A/B tests, both systematically and on a one-off basis.
• Provide data-driven recommendations to help Marketing Managers optimize their campaigns across various channels (e.g., Facebook Audience Network, Snapchat, TikTok).
• Partner with Data Engineering on data gathering and signal sharing, integrating 3rd-party data providers (e.g., AppsFlyer, Kochava), democratizing data with reporting tools, AI Agents, and innovating workflows.
• Communicate actionable results and data-driven findings across the organization clearly and concisely.