Director of Content

DESCRIPTION

Content at quip is a growth engine, not a cost center. quip is at an inflection point, and content is one of the sharpest levers we have. We are hiring a Director of Content to build and run the machine that turns content into revenue — across every place a customer discovers, considers, and buys quip.

This role is about architecting and executing a content strategy that moves the topline: driving consideration, breaking through platform algorithms at scale, and converting attention into sales across every channel quip sells through. Critically, that includes retail. This leader should be as obsessed with driving customers into Target, Walmart, and the shelf as with any online sale — content is how quip wins the aisle, not just the feed. If you think about content the way a growth operator thinks about a P&L, this is your seat.

This is a hybrid role based in our DUMBO, Brooklyn office two days per week. 

Base Salary: $175k to $195k

This range represents anticipated base salary range for this position, in addition to competitive benefits and equity (as applicable). We carefully assess and consider several factors with each candidate, including location, role-related knowledge, experience and skills. Compensation may vary based on these considerations.

WHAT YOU WILL OWN

• Content as a business driver as a measurable growth lever with real revenue contribution across every channel — DTC, retail, and marketplaces — not an output count or a vanity reach number.
• Retail as a first-class outcome — using content to drive consideration and demand that converts at the shelf (Target, Walmart, and beyond). This leader is obsessed with driving customers to retail as much as to any online channel, and works hand-in-glove with the Head of Sales (who owns quip’s retail accounts) to make content pull product through the aisle.
• A high-velocity content engine — an always-on, high-cadence content operation producing breakthrough volume every week and month across TikTok, Instagram, and YouTube.
• The Brand — the positioning, identity, and voice that make quip distinct in a crowded category — driving consideration, pricing power, and loyalty, and showing up consistently everywhere a customer meets us. 
• Content-first commerce — TikTok Shop, live/social selling, and emerging content-driven marketplaces (e.g., Whatnot), building the content that sells — in lockstep with the Head of E-commerce, who owns channel conversion and the e-commerce P&L.