Organic Growth

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families. 

We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better. 

We are looking for someone to own how TransferGo is discovered across search engines, AI-powered platforms and our website.

This is broader than a traditional SEO role. You will lead technical and international SEO, content discoverability, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and our website growth roadmap. Your goal will be to turn search demand and emerging forms of AI discovery into measurable customer acquisition.

You will own organic discovery across search engines, AI assistants and the website. Your primary contribution will be growing the share of new customers acquired through non-paid channels.

This supports the Director’s incremental activation goal and the three measures used to evaluate the Growth & Marketing function: monthly active customers, six-month customer value relative to acquisition cost, and the share of acquisition generated through non-paid channels.

Here’s what you’ll be doing as Organic Growth Lead:

Search and organic growth

Set and deliver TransferGo’s global organic search strategy.

You will lead technical SEO across crawling, indexing, JavaScript rendering, site architecture, internal linking, structured data and Core Web Vitals. You will also lead international SEO across our priority countries, languages and send-and-receive routes, including localisation and hreflang at scale.

You will build and manage a prioritised organic growth roadmap with Product, Engineering, Content and Marketing. You will identify opportunities based on customer needs, search demand and commercial priorities, protect organic performance during releases, migrations and structural changes, and strengthen our authority through digital PR, partnerships and link building.

AI visibility, AEO and GEO

Define how TransferGo appears across AI-powered discovery platforms, including Google AI Overviews, ChatGPT, Gemini and Perplexity.

You will improve how these platforms understand, represent and reference TransferGo. That includes developing content and structured-data approaches that increase our chances of being surfaced and cited, while strengthening our topical authority, brand entities and trust signals across the web.