Business Unit Lead

Start: Immediately | Level: Head of | Location: remote | Working hours: Full-time (40h/week)

Take ownership of the category strategy for Hydration for a leading brand in functional nutrition.
We are looking for an experienced product marketing professional to take end-to-end responsibility for our Hydration products and strategy. The focus is on growth in the Ready-to-Drink segment and in food retail. Start as soon as possible, on a remote contract with monthly on-site days at our office in Germany.

Your mission with us

• You take full ownership of the Hydration category. You manage the existing portfolio and innovation pipeline and define the strategy for further growth – particularly in the Ready-to-Drink segment and in food retail
• You develop go-to-market strategies and marketing campaigns across relevant channels, ensuring smooth execution and continuous performance monitoring
• You work closely with cross-functional teams – particularly Product Development and Sales – to bring new products to market in line with brand positioning
• You keep track of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities
• You drive excellent product launches by creating comprehensive rollout plans and coordinating all related activities across departments
• You are responsible for product-related budgets, develop pricing and forecast models, and analyze performance metrics to support strategic decisions

Your experience & skills

• You hold a degree in Marketing, Business Administration, or a related field; a Master's degree is a plus
• You bring 6+ years of experience in product marketing management in the FMCG industry
• You have experience working for a hydration / beverage brand
• You have a proven track record of managing products across the full lifecycle – from idea to launch and beyond
• You are skilled in portfolio strategy, consumer segmentation, and product positioning
• You know how to plan and implement impactful go-to-market and activation strategies – including pricing and distribution
• You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning
• You communicate clearly, present ideas persuasively, and work effectively with different teams and levels of hierarchy
• You enjoy working in a fast-paced, agile environment and take ownership to deliver strong results

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, Amsterdam, London, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• 50% on our product portfolio at ESN & More Nutrition
• Subsidy for the E-gym Wellpass
• Up to 60 Workation days per year
• Corporate benefits
• 28 days vacation/year
• and much more

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!