Content Producer
US$52,500 – US$86,500 / yr base salary
Posted 15 Oct 2026
Advertised as “News 12 Content Producer - Freelance”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- Individual contributor
- Contract
- Freelance
- Visa sponsorship
- Not offered
| Base salary | US$52,500 – US$86,500 / yr |
|---|
Field of studyCommunications, Journalism, Marketing, Media (or related)
Study levelBachelor's
News 12 is our award-winning, hyper local news station covering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals.
If you’re committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.
Job Summary
The Freelance Content Producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12’s online presence. They will collaborate with editorial teams to develop compelling stories, adapt traditional news coverage for digital consumption, and ensure content aligns with the organization's voice and standards. This role requires strong storytelling skills, technical proficiency, and an understanding of audience behavior in the digital landscape. The Freelance Content Producer will work in a fast-paced environment and engrain themselves in digital news production for all regions.
Responsibilities
- Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
- Optimize content for SEO and audience engagement across digital platforms.
- Collaborate with reporters, editors, and other teams to enhance online storytelling.
- Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.
- Edit and produce videos to accompany digital stories and social media content.
- Send push alerts and update websites and social platforms during breaking and developing news.
- Monitor digital performance metrics and adjust strategies to improve reach and engagement.
- Stay current with emerging digital trends, tools, and best practices.
- Ensure all content meets journalistic ethics and organizational standards.
- Support live coverage, streaming events, and interactive multimedia experiences.
- Engage with audiences through social media and community-building efforts.
Qualifications
- Bachelor’s degree in marketing, communications, media, journalism, or a related field
- 7+ years of experience building and executing digital strategies in news or media
- 4+ years of experience in a fast-paced, complex organization
- Strong understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn)