GTM Enablement Program Manager

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.   GTM Enablement Program Manager - Solutions & Product

Why We Have This Role

Sitting within the Chief Sales Officer (CSO) organization with a broad mandate across all Go-To-Market (GTM) functions, our Enablement team owns global onboarding, skill development, and ongoing education for every role touching the customer lifecycle, from SDRs and Account Executives to Solution Engineers and Services. Our team thinks globally for scale, delivering learner-centric enablement experiences that drive full-funnel revenue growth, adoption, customer retention, and operational excellence. This role requires a seasoned enablement practitioner who views program and project management as  core disciplines to drive real business impact. As the GTM Enablement Program Manager for Solutions & Product, you will act as the strategic architect connecting Product Management, Product Marketing, and our global GTM organization. You won't just coordinate schedules or manage timelines, you will design structured learning journeys, translate complex platform and AI capabilities into field-ready playbooks, and measure the direct line between enablement execution and revenue outcomes.

How You’ll Find Success

• Enablement Craft & Discipline: You are a proven enablement practitioner who knows how to build end-to-end enablement strategies, design modern learning journeys, and apply adult learning methodologies that actually change behavior.
• Business-Impact Mindset: You understand that great enablement isn't measured by course completion rates, but by ramp time, win rates, pipeline velocity, adoption, and revenue.
• Cross-GTM Perspective: You design targeted enablement tailored across the entire customer lifecycle, recognizing the distinct needs of SDRs (prospecting), AEs (closing), SEs (technical validation), and Services (adoption, value realization, and expansion).
• Technical-to-Value Translator: You turn complex product and platform architectures, enterprise data capabilities, and applied AI into clear, persona-aligned business value that sellers can communicate and customers can realize.
• Rigorous Execution: You leverage strong program and project management capabilities as an essential skill to keep complex, multi-stakeholder product launches and global learning programs running smoothly on schedule.

How You’ll Grow

• Master Experience Management (XM) as a category, developing deep technical and strategic expertise across platform architectures, enterprise data integration, and AI innovation.
• Gain broad visibility across the entire GTM executive leadership team, shaping programs that directly impact both new business acquisition (ARR) and net revenue retention (NRR).
• Learn how enterprise buyers across various industries (Healthcare, Financial Services, Retail, Public Sector) evaluate, purchase, and extract value from Data and AI solutions.
• Help shape our global Product & Solution Enablement framework and establish scalable standards for product rollouts, technical certifications, and persona-based messaging.

Things You’ll Do

• Design Learning Journeys: Build structured, multi-modal learning paths and field playbooks for core platform releases, data capabilities, and AI-driven solution features.
• Enable the Full GTM Engine: Map product capabilities to role-specific behaviors: equipping SDRs on pain-point messaging, AEs on value-based discovery, SEs on technical architecture/demo execution, and Services on platform adoption, value realization, and expansion.
• Cross-Functional Orchestration: Partner with Product, PMM, and GTM Leadership to translate product roadmaps into business-ready GTM launches and field certifications.
• Facilitate & Certify: Deliver high-impact interactive workshops, demo practice sessions, and knowledge checks in person and virtually that build field confidence and certified fluency.
• Drive Strategic Program Management: Apply disciplined project management capabilities to manage workstreams, keep multi-stakeholder initiatives on track, and ensure consistent global delivery.
• Measure Business Outcomes: Analyze enablement data against full-lifecycle GTM metrics (e.g., ramp velocity, win rates, demo conversion, multi-product adoption, and NRR) to prove ROI and iterate continuously.

What We’re Looking For On Your Resume

• 4-7+ years of dedicated, hands-on experience in sales enablement, technical enablement, or GTM learning design within an enterprise SaaS, Data, or platform environment. .
• Proven track record as an enablement practitioner, demonstrated ability to build end-to-end enablement plans, design adult learning journeys, and measure business impact.
• Working knowledge or functional expertise in SaaS platform architectures, enterprise data integration/analytics, and applied AI capabilities.
• Experience enabling multi-role GTM teams (SDR, AE, SE, CSM, AM) on persona-based selling, industry alignment, and technical solution messaging.
• Strong program management capability used as a discipline to execute complex, multi-stakeholder enablement initiatives on schedule.
• Exemplary cross-functional stakeholder management skills—ability to partner effectively across Sales, Customer Success, Product, and Marketing leadership.
• Experience delivering dynamic training experiences in person and virtually, with facilitation skills that drive field engagement.
• Preferred Qualifications
  • Prior background in field enablement, pre-sales (Solution Engineering), Customer Success, or Product Marketing.
  • Formal background or certifications in curriculum development, adult learning methodologies, or sales methodologies.
  • Experience in or knowledge of Market Research, Customer Experience (CX), and/or Employee Experience (EX).
  • Bachelor’s degree or equivalent practical experience.

What You Should Know About This Team

• Broad purview: While reporting into the CSO, we serve the full GTM organization globally across pre-sale and post-sale functions.
• Direct business impact: Our work directly influences win rates, deal size, multi-product adoption, time-to-value, and net revenue retention (NRR).
• Strong focus on professional development: We invest heavily in your growth, skill-building, and career trajectory.
• High-trust culture: We work hard, innovate constantly, and support each other in a collaborative, high-energy environment.

Our Team’s Favorite Perks and Benefits

• Competitive salary, performance bonuses, generous 401(k) Match
• Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• $1800 Experience bonus to be used for an “Experience” of your choosing
• Unlimited Sick Days
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid   Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.   ​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act   Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.   Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.

Washington State Base Annual Pay Transparency Range$94,500—$114,500 USD