Marketing Analytics

COMPANY OVERVIEW

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries.

Position Overview 

KKR is seeking a Vice President, Marketing Analytics to lead and scale the analytics capabilities of the marketing organization. This individual will serve as a senior analytics partner to marketing leadership, driving data-informed strategy and ensuring marketing investments are aligned to business outcomes, including lead generation, pipeline growth, and revenue impact.

The VP will define and evolve the end-to-end marketing measurement framework, enabling more effective decision-making and performance optimization. This role partners closely with Marketing, Digital, Product, and Data teams to build scalable analytics capabilities and elevate overall marketing effectiveness.

The ideal candidate brings deep experience in multi-channel marketing analytics, including segmentation, attribution, and campaign measurement. This role requires a strategic leader who can set direction, influence senior stakeholders, and prioritize high impact initiatives while driving execution through strong cross-functional collaboration.

 RESPONSIBILITIES 

• Serve as the strategic lead for marketing analytics, partnering with senior insurance marketing stakeholders to develop data-driven strategies, KPIs, and measurement frameworks
• Lead full-funnel marketing analytics, connecting campaign performance to conversion, pipeline, and revenue impact
• Design and analyze multi-channel campaigns (email, web, paid media, events, CRM, sales) to drive ongoing optimization
• Identify opportunities to improve marketing efficiency and ROI
• Develop and refine lead scoring models and segmentation strategies to improve targeting and conversion in a B2B context
• Align with cross-functional teams, including marketing Centers of Excellence, on reporting standards and performance tracking
• Translate analytics into scalable data requirements in partnership with data engineering teams