Associate Director, Strategy

TRACK Canada is looking for a Contract - Associate Director, Strategy to join our award winning Strategy team. 

WHO WE ARE**:**

At Track, we are a unique collection of talented strategists, analysts and creatives working to navigate a world increasingly dominated by data. We’re striving to find the true intersection of data and creativity. So, everyone we bring on board needs to be able to think critically and contextually on behalf of our clients and their diverse audiences.

We’re looking for a true teammate – someone willing to lend a hand, no matter the ask, so that we can all succeed together. We love crafting exciting, conceptual campaigns, but we are also passionate about bringing excellence to the day-to-day brand communications that our clients rely on. That’s how we make ourselves invaluable and earn their trust.

YOUR ROLE:
We’re looking for a strategically minded individual with a proven record of building high performing customer experiences and CRM journeys for world-class brands. You will lead with excellence in the day-to-day strategic delivery alongside a team of strategists.

Your industry and CRM background will equip you to create a high standard for deliverables. Your strategic prowess will uncover opportunities to design a path forward and deliver impactful work with results.  Your ability to create innovative communications plans will spark new ideas and thoughtfully connect with the end-customer.

This is an 18-month contract, with the possibility of conversion to a permanent position.

YOUR RESPONSIBILITIES:

• Oversee the development of strategic initiatives and deliverables for clients.
• Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
• Work collaboratively in an interagency team model to build customer experience programs that leverage a multitude of channels, such as web, email, mobile, and media.
• Develop content strategies that can personalize at scale to engage different types of customers and compel them to act.
• Distill primary and secondary research into customer beliefs, attitudes, and barriers to build compelling personas and actionable user journeys.
• Unearth novel insights that fuel strategic plans and briefs.
• Guide team of more junior strategist roles with your knowledge and expertise.
• Lead the creative briefing process and partner with Creative team to inspire great work.
• Identify the need to initiate current state analyses including but not limited to market analyses and competitive analyses.