Demand Generation & Marketing Content Manager
US$120,000 – US$130,000 / yr base salary
Posted 15 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 6+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
| Base salary | US$120,000 – US$130,000 / yr |
|---|
About Wellfit
Wellfit is a healthcare fintech platform helping remove financial barriers between patients, providers, employers, and payors. Our solutions help dental and healthcare organizations offer more flexible payment, financing, and membership options while improving access to care and supporting practice growth.
As Wellfit continues to scale, we're investing in stronger brand awareness, more effective marketing execution, and demand-generation programs that create measurable opportunities for our sales organization.
We're seeking a creative, commercially minded, and AI-enabled Demand Generation & Marketing Content Manager who can develop compelling content, execute integrated campaigns, and build a repeatable engine for generating qualified customer interest.
About the Role:
This is a hands-on marketing leadership opportunity for someone who combines exceptional content and storytelling capabilities with demonstrated success generating demand and supporting sales pipeline.
You will own Wellfit's content marketing, organic social presence, integrated campaigns, website messaging, and marketing collateral while helping establish a more disciplined, measurable approach to demand generation.
You'll collaborate closely with Sales, Product, and leadership to understand our customers, communicate our value, and turn marketing activity into meaningful commercial opportunities.
This is an individual contributor position with significant ownership and strategic influence. Success requires someone who can independently develop strategy, prioritize initiatives, and execute high-quality work without depending heavily on agencies or additional team members.
What You'll Do:
Demand Generation & Pipeline Growth
- Own and execute integrated B2B marketing campaigns designed to create awareness, generate qualified leads, and contribute to sales pipeline.
- Develop targeted programs for dental practices, healthcare organizations, partners, employers, payors, and other relevant decision-makers.
- Partner closely with Sales to understand ideal customer profiles, buyer personas, prospect challenges, and opportunities to improve lead quality.
- Build multichannel campaigns leveraging email, social media, landing pages, educational content, and other appropriate digital channels.
- Develop lead-nurturing campaigns that move prospects from initial awareness toward meaningful sales engagement.
- Track and evaluate campaign effectiveness using engagement, lead conversion, lead quality, and pipeline contribution.