Ad Operations Specialist

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Dallas, TX, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home

Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

The Ad Operations Specialist works on a portfolio of clients to build and manage digital client campaigns and website tagging within the Media Intelligence & Operations department. The Ad Operations Specialist is proactive, organized, and exhibits strong communication and interpersonal skills. This role is responsible for digital campaign setup, trafficking, tracking implementation, and pacing monitoring across assigned accounts, and serves as a key point of contact between internal teams and media vendors on campaign delivery matters.

Essential Duties and Responsibilities (Other duties may be assigned)

• Develop and manage digital campaigns in the digital ad serving and campaign management platform, implementing tracking that aligns with client goals; monitor campaign pacing and delivery trends using the campaign pacing platform and client dashboard platform, independently diagnosing the root cause of underperformance and determining the appropriate corrective action (reallocation, flighting adjustment, vendor substitution) before presenting recommendations to client teams.
• Evaluate each client's measurement needs and campaign objectives to determine the most effective digital campaign setup and tracking architecture, adapting standard frameworks within the digital ad serving and campaign management platform, tag management platform, and web analytics platform where client-specific requirements warrant deviation.
• Build and implement UTMs and tracking URLs in alignment with agency naming conventions and client measurement strategies; ensure accurate and consistent tracking across all digital campaign touchpoints.
• Traffic digital creative assets to vendors, ensuring all assets meet vendor specifications; communicate proactively with vendors and internal teams at each step of the digital trafficking process to confirm delivery requirements and timelines are met.
• Monitor digital campaign delivery and performance reporting; analyze reporting anomalies and formulate a recommended resolution, looping in the Ad Operations Supervisor on matters with budget, contractual, or client-relationship impact rather than as a default step.
• Lead implementation of website tags and pixels in the tag management platform, selecting the appropriate configuration based on client measurement goals and troubleshooting discrepancies independently; support the team in maintaining accurate trafficking logs and campaign documentation.
• Maintain accurate time records in the finance/media platform; adhere to agency processes, workflow standards, and privacy protocols including PII compliance; attend internal training and industry conferences as directed.