Social Media

VIA is making an impact, and so can you.

Headquartered in Somerville, Massachusetts, VIA is a mission-critical software company that enables organizations to share sensitive, distributed data at speed without compromising security or control. VIA’s decentralized architecture gives organizations control over their data, while its agentic AI helps them solve critical challenges and its military-grade security governs access. Designed for simplicity, rapid deployment, and disconnected, contested environments, VIA makes sensitive data usable wherever the mission happens, even offline. The Department of War, federal and state law enforcement, NGOs, and critical infrastructure companies around the globe trust VIA to help them solve their toughest analytics and digital security challenges. 

Big missions require an effective, results-driven, and highly organized storyteller. We’re looking for a Social Media Lead to translate VIA’s mission, product capabilities, and customer wins into compelling social media content that elevates our brand voice and builds an engaged global community across all major platforms. This is a hands-on, senior individual contributor role. You'll set the standard for how VIA shows up on social media, and do much of the execution yourself, leading agency partners, freelancers, and our team to support your goals.

In this role, your day-to-day will include:

Strategy

• Social media strategy: Own VIA’s social media strategy across our priority channels (currently LinkedIn, X, Instagram, Threads, Facebook, and YouTube). Determine where and how we grow our presence next on platforms like Reddit, Medium, Substack, and other emerging channels. Define the goal, audience, voice, and visual guidelines for each channel, and align key stakeholders on the approach
• Analytics and optimization: Define the metrics that matter for each channel and connect social performance to VIA's brand, marketing, and pipeline goals. Use performance data, competitor research, and industry analysis to refine the strategy, and share regular insights with clear recommendations on a minimum of a monthly cadence
• Paid promotion: Identify when paid campaigns make sense, then define the goals, target audience, placement, and budget for each
• Cross-functional partnership: Lead VIA’s social media content calendar in partnership with the marketing team, product team members, the People and Operations team, leadership, and our external PR agency, keeping VIA’s voice and delivery consistent across product launches, company milestones, and everything that makes VIA unique