ABM & Demand Strategist
US$160,000 – US$190,000 / yr base salary
Posted 15 Oct 2026
Advertised as “ABM & Demand Strategist Director”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
| Base salary | US$160,000 – US$190,000 / yr |
|---|
Purpose in Every Position
Pebl puts a world of talent at your fingertips. With our AI-powered Global Work Platform™, companies can hire, pay, and manage employees in 185+ countries—removing risk, red tape, and guesswork from global growth. Backed by more than a decade of compliance leadership and local expertise, Pebl helps businesses move fast, stay compliant, and scale with confidence. With Pebl, companies everywhere can hire great talent anywhere.
Where Your Work Moves the Needle.
At Pebl, every team member drives our success. Joining us means more than filling a role—you’re accountable for results and impact. Our values guide how we operate, execute, and collaborate across borders. By putting them into action, you’ll help us scale faster, compete harder, and lead the future of global work.
What Makes You a Great Fit
We're looking for a Lead ABM & Demand Strategist to architect and run Pebl's account-based go-to-market engine. This is not a coordinator role. This is a builder role.
You will own the strategy that connects market intelligence, intent data, and multi-channel execution into a repeatable system for pipeline creation across our target verticals. You'll work directly with the Head of Demand Generation, partner with Sales and RevOps, and be accountable to pipeline outcomes, not MQLs.
If you've built a 3-tier ABM program from scratch, operated inside a complex B2B sales motion, and have strong opinions about what actually moves accounts through a funnel, this role was designed for you.
How You'll Make An Impact:
ABM Strategy & Execution
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Design and operate a full 3-tier ABM model: 1-to-1 bespoke programs for top-tier accounts, 1-to-few vertical segment plays, and 1-to-many programmatic engagement at scale
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Build and maintain Tier 1 and Tier 2 target account lists in partnership with Sales, refreshed quarterly using intent signals, firmographic fit, and CRM engagement data
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Develop multi-threaded buying committee strategies across HR, Legal, Finance, and Ops personas within each account
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Manage bespoke account experiences including personalized landing pages, direct mail programs, executive engagement plays, and tailored content sequencing
Demand Generation
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Own paid channel strategy and performance management in partnership with our agency partner, with accountability for Cost Per Pipeline Opportunity and Account Penetration Rate, not CPL