Audience Strategy & Analytics Manager

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.  

We have offices in the NY, Philadelphia, London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

We are hiring a Supervisor, Audience Strategy & Analytics to join Redbox, Crossmedia’s marketing science and data science team. You will serve as a day-to-day analytical and client lead across current client engagements, new business opportunities, and internal initiatives, partnering with Analysts, Senior Analysts, Engineers, Directors, and cross-functional agency teams.

This role combines audience analytics expertise with client leadership, team management, and the ability to translate business questions into actionable audience strategies and insights. This is an opportunity to play a key role in shaping how audiences are understood, developed, and activated.

YOUR ROLE

• Lead audience strategy and analytics workstreams across current clients, new business, and internal initiatives, from audience development and analysis through insights and recommendations.
• Partner with clients and account teams to define business and media objectives, identify target customers, assess opportunities, and translate business questions into actionable data and research plans.
• Develop audience strategies including profiling, segmentation, CRM analysis, lookalike modeling, and opportunity sizing, using data and research to uncover media and marketing opportunities.
• Work with audience data and identification platforms such as Experian and TransUnion, and syndicated research sources including MRI-Simmons, YouGov, and GWI.