VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
The opportunity
We are looking for an experienced AJO consultant with proven hands-on implementation background. This role is for candidates who have already delivered AJO and AEP solutions for enterprise customers and are ready to lead engagements independently. We hire for deep platform expertise, a client-first mindset, strong technical delivery capability, and the ability to advise customers with confidence across the full implementation lifecycle.
Must-Have Skills
Adobe Journey Optimizer implementation: Hands-on experience delivering AJO solutions including journey orchestration, event triggers, conditions, wait logic, automations, custom actions, messages, offer decisioning, and channel configurations across email, push, SMS, in-app, and web.
Adobe Experience Platform expertise: Deep working knowledge of AEP services including Real-Time Customer Profile, Identity Service, XDM schema design, source connectors, datasets, audience segmentation (rule-based and AI/ML), and destination configuration.
Data modelling and XDM: Strong ability to design and implement Experience Data Model (XDM) schemas for multi-channel marketing use cases. Ability to map source-system fields to XDM, define identity namespaces, and model profile and experience event data correctly.
SQL and data querying: Strong SQL proficiency for querying datasets, writing complex joins and aggregates, applying filter conditions, transforming data, and working within AEP Data Distiller or similar query environments.
API development and integration: Hands-on experience integrating with AEP and AJO REST APIs, designing custom actions, configuring webhooks, working with JSON payloads, managing OAuth or IMS authentication, and validating with Postman or similar tooling.
JavaScript and scripting: Proficiency in JavaScript for personalization logic, API calls, and custom scripting within AJO and AEP. Comfort with HTML and CSS for email and web experience rendering.
Segmentation and audience design: Practical experience creating and validating rule-based segments, computed attributes, AI/ML-powered audiences, and multi-channel activation strategies
grounded in profile and behavioural data.
Customer communication and advisory: Ability to engage enterprise customers independently, articulate solution recommendations clearly, lead discovery workshops, and present technical designs to both technical and business stakeholders with confidence.
Basic AI and agentic skills: Working understanding of AI-assisted delivery, prompt engineering, agentic workflows, and responsible use of AI tools to improve discovery, documentation, testing, troubleshooting, and implementation productivity.
AJO certifications: Relevant Adobe Journey Optimizer certifications or demonstrable equivalent hands-on expertise, with willingness to maintain current certification status as the platform evolves.
End-to-end delivery ownership: Demonstrated ability to own AJO/AEP workstreams from requirements gathering through go-live, including documentation, testing, and post-launch support, with limited supervision.
What you'll do
Consulting and requirement discovery: Engage with customers to understand business goals, technical requirements, pain points, success criteria, and current-state architecture. Conduct discovery workshops, gather inputs from business and technical stakeholders, and translate needs into clear implementation scope and recommendations.
Solution design and roadmap: Recommend solution architecture, implementation approach, phasing, and best practices aligned to customer objectives. Design data models, data flows, segmentation logic, personalisation rules, journey patterns, and integration touchpoints.
Adobe Journey Optimizer delivery: Implement and configure journey orchestration, events, triggers, conditions, wait logic, automations, custom actions, messages, and offers in Adobe Journey Optimizer. Ensure journeys are scalable, testable, maintainable, and aligned to approved business use cases.
Offer and experience decisioning: Configure and implement AJO decisioning capabilities including decision items, offers, collections, eligibility rules, ranking logic, placements, and decision policies to deliver relevant content and offers across channels.
Web, in-app, and code-based experiences: Design and implement personalised web, in-app, content card, push, email, SMS, and code-based experiences using AJO, AEP data, Web SDK, Mobile SDK, Edge Network patterns, HTML, CSS, and personalisation syntax where applicable.
Content personalisation and experimentation: Build personalised content experiences using fragments, templates, dynamic content, contextual attributes, profile data, audience rules, and decisioning outcomes. Support experiments, testing, and optimisation to improve engagement and customer experience.
Data engineering and integration: Design, build, and optimise data ingestion flows from CRM, web, mobile, file-based, and external systems into AEP. Ensure data moves accurately and reliably across source systems, journeys, destinations, and reporting use cases.
Data modelling, segmentation, and identity: Design and implement XDM schemas, datasets, identity mappings, profile attributes, audience rules, joins, filters, aggregates, and segmentation logic using SQL and data modelling best practices.
Customisation and API development: Develop custom scripts, extensions, custom actions, and API first integrations using JavaScript, SQL, Python, and REST APIs. Validate integrations, payloads, authentication, and error handling using Postman or similar tools.
Troubleshooting and optimisation: Diagnose, debug, and resolve technical issues across data ingestion, identity, APIs, schemas, audiences, journeys, content rendering, delivery, synchronisation, and performance. Proactively optimise implementations for reliability, scalability, and operational efficiency.
Quality assurance and validation: Partner with QA, business, and technical teams to define test scenarios, validate data flows and journey behaviour, support user acceptance testing, and ensure solution quality, stability, and readiness before go-live.
Post go-live support: Provide production support, enhancements, maintenance, upgrades, defect resolution, and operational guidance after launch to help customers stabilise and continuously improve their implementations.
Documentation, enablement, and coaching: Create and maintain solution designs, technical documentation, configuration notes, runbooks, and knowledge transfer materials. Conduct product training, customer walkthroughs, and best-practice sessions to improve adoption.
Delivery coordination: Collaborate with project managers, architects, consultants, engineering teams, and customer stakeholders to manage timelines, milestones, dependencies, risks, deliverables, and regular status updates.
Client relationship management: Build and maintain strong customer relationships by acting as a trusted advisor, communicating clearly, managing expectations, and aligning technical recommendations with business goals.
Continuous product awareness: Stay current on Adobe Journey Optimizer, Adobe Experience Platform, SDKs, decisioning, personalisation, and integration capabilities, and continuously refine solution recommendations based on evolving platform features and customer needs.
Key Attribute
Deep AJO and AEP platform expertise with the ability to lead customer engagements independently from day one.
Client-first mindset with the confidence to advise at both business and technical levels, adapting communication style to the audience.
Self-starter who can manage changing priorities, resource constraints, and tight delivery deadlines without close oversight.
Structured problem solver with a continuous improvement mindset and a focus on scalable, reliable, production-grade solutions.
Collaborative team player who partners effectively across business, technology, project management, and customer stakeholder groups.
What we can offer you
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
AT VML Enterprise Solutions
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.