Commerce Strategy Director
Posted 15 Apr 2026
Advertised as “Director, Commerce Strategy”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7–10 yrs
- Management level
- People management
- Employment
- Hybrid
No salary listed for this role.
Field of studyAdvertising, Communications, Marketing (or related)
Study levelBachelor's
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Who we are looking for: VML is seeking a Director, Commerce Strategy to be the primary strategic lead and consultant for our client partners. You are a master practitioner and people leader who defines the standard of strategic excellence for your clients. You bridge the gap between high-level business transformation and rigorous execution, owning the total integrity of the strategic output while actively mentoring the next generation of strategic talent to ensure every provocation is both bold and commercially grounded.
Key Responsibilities:
Individual
Strategic Product
- Strategic Contribution:
- Set the strategic agenda for your client portfolio, identifying the long-term levers for brand growth and business transformation.
- Act as the senior strategic advisor to clients, providing a provocative and consultative perspective that challenges their business models and identifies untapped commerce opportunities.
- Storytelling & Narrative:
- Translate complex insights into compelling strategic narratives and actionable "jobs to be done" for brands, retailers and key channels that inspire both clients and creative teams.