Copywriter

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

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VML

Freelance Senior Copywriter / Content Designer – Experience Design

Role Summary

VML seeking a Freelance Senior Copywriter / Content Designer to lead language strategy and execution across campaigns, CRM programs, digital products, and multi-channel experiences. This role sits at the intersection of copywriting, UX/UI, brand, and experience design, translating business and brand objectives into clear, compelling, and strategically connected content.

The ideal candidate is a strategic and hands-on writer who can develop messaging frameworks, voice and tone systems, naming, campaign concepts, UX content, and modular content for scalable digital experiences. They are comfortable working directly in design environments such as Figma, collaborating closely with UX/UI designers, strategists, creative directors, technology teams, and clients.

This role also embraces AI-enabled content development, testing, synthesis, and optimization, using emerging tools to accelerate exploration while maintaining high standards for originality, accessibility, accuracy, brand equity, and user trust.

Experience in is highly valued.