Marketing Analytics Manager

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. 

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. 

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

We are seeking a strategic analytics professional with 5+ years of experience in data strategy, marketing analytics, or consulting to lead competitive intelligence and audience insights across the automotive category. This role is responsible for analyzing sales performance, media investment, web traffic, consumer sentiment, brand health, and survey data to identify market positioning, growth opportunities, and actionable recommendations for Mazda. The ideal candidate can synthesize complex, multi-source datasets into clear, story-driven insights, build and validate consumer segments, track key brand and performance KPIs, and connect marketing metrics to business outcomes. Success in this role requires strong experience with syndicated and social insight tools, fast-turn reporting, and fluency with AI and LLMs for business use.

What you’ll do

• Analyze competitive intelligence across automotive brands including sales performance, media investment strategy, web traffic, consumer sentiment, brand health tracking, and survey research to understand market positioning and identify growth opportunities for Mazda.
• Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends to support strategic targeting recommendations.
• Monitor and interpret key competitive KPIs such as Share of Voice, Cross Shopping, Share of Search/Web Traffic, Consideration, Purchase Intent, sentiment, and Web Conversion Ratios to evaluate brand performance within the automotive category.