Vice President - Media Planning

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com

THE ROLE
As the Vice President of Media Planning at Zeta Global, you will set the strategic direction for our North American Media Planning organization responsible for RFP/RFI and strategic Media Plan responses across all verticals and markets, while building and mentoring a team of to deliver against ambitious revenue and client success goals. This role requires a seasoned leader who is equally comfortable shaping enterprise-level strategy and rolling up their sleeves to ensure flawless execution. 

You will serve as the senior voice for Media Planning across Zeta Global, advising clients and internal stakeholders on best-in-class approaches and solutions across the full digital ecosystem. You must be comfortable and credible working with a diverse set of clients across industries and geographies while employing exceptional organizational design and motivational leadership capabilities. 

This role is hybrid out of New York City, NY. 

WHAT YOU'LL DO 

• Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks, managing a team of apx 25 (4-5 direct reports)
• Drive executive-level media strategy and proposal development that directly supports new business acquisition and major account growth
• Own end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals — ensuring accuracy, differentiation, and on-time delivery
• Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH
• Translate complex campaign objectives into precise audience, inventory, and targeting strategies using proprietary and third-party data
• Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes