Conversion Rate Optimization Strategist

Real opportunities. Real impact. Your career, redefined.

(NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year—if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.)

At Oceans, we believe that talent knows no boundaries. That’s why we connect the best and brightest professionals with career-defining opportunities that challenge, inspire, and accelerate their career growth. Our community, whom we call Divers, don’t just work—they dive deep, solve complex challenges, and make a real impact with global industry leaders. And in doing so, they don’t just support bold ideas—they expand their skills, broaden their expertise, and grow their careers.

We are seeking a highly analytical, commercially minded Conversion Rate Optimization (CRO) Strategist to partner with a specialized e-commerce performance agency. The company works with established direct-to-consumer and Shopify brands to boost conversion rates, average order value, and commercial growth through structured research and data-driven experimentation.

In this role, you will independently manage end-to-end CRO programs across approximately six client brands. You will turn quantitative analytics and qualitative customer research into testable hypotheses, design experimentation roadmaps, oversee A/B test launches, and analyze statistical results to drive continuous e-commerce performance improvements.

Accountability

As a Conversion Rate Optimization (CRO) Strategist, your success will be defined by your ability to independently build, execute, and scale data-driven experimentation programs that improve client conversion metrics and commercial performance.

Here’s how you’ll make an impact:

CRO Research & Opportunity Identification

• Conduct structured quantitative and qualitative research across assigned e-commerce storefronts to identify conversion bottlenecks and friction points.
• Analyze Google Analytics 4 (GA4) data to pinpoint drop-offs, underperforming landing pages, and funnel conversion barriers.
• Perform review mining, analyze customer surveys, product feedback, and customer personas to surface recurring purchasing objections and motivations.
• Utilize Microsoft Clarity heat maps and scroll maps to evaluate visitor browsing behavior and intent.
• Prepare comprehensive research documents and translate behavioral insights into commercially relevant optimization opportunities.

Experiment Strategy & Hypothesis Development

• Formulate clear, commercially meaningful A/B testing hypotheses grounded in research evidence.
• Identify optimization opportunities across product detail pages, landing pages, cart flows, and checkout journeys.