Head of UES

The Company:

Faraday Future is a California-based technology company focused on the design, engineering, and development of intelligent, connected electric vehicles and related artificial intelligence–enabled technologies.

Founded in 2014, the Company’s mission is to disrupt the automotive and technology industries by creating user-centric, technology-first experiences. The Company, together with its controlled subsidiaries, operates across multiple technology-driven areas, including AI electric vehicles, robotics, and its crypto business (AIXC), all under its upgraded Global EAI Industry Bridge Strategy, marking the beginning of a new chapter in AI mobility and Web3 integration. The Company aims to leverage the latest technologies and world’s best talent to realize exciting new possibilities across all of these lines. Faraday Future’s automotive business exemplifies its vision for luxury, innovation, and performance, while its FX strategy aims to introduce mass production models equipped with state-of-the-art luxury technology derived from the FF brand, targeted towards a broader market with middle-to-low price range offerings. FF’s Robotics business extends this vision into intelligent embodied AI, building a new generation of consumer and commercial robotics products that connect seamlessly with FF’s broader AI mobility ecosystem. FF is committed to redefining mobility through AI innovation. Join us in shaping the future of intelligent transportation and technology by creating something new, something connected, and something with a true global impact.

Your Role:

The Head of UES (User Ecosystem), Robotics is the top commercial executive for FF’s Robotics business, accountable for end-to-end user growth, sales revenue, channel strategy, and user lifecycle outcomes. Reporting to senior executive leadership, this role owns the full UES P&L for Robotics and leads a multi-functional organization spanning user acquisition, FF Par and direct sales, ecommerce, content commerce, MarCom-driven sales, community sales, and user operations. The UES Leader will architect the go-to-market model for FF Robotics products from launch through scale, integrating physical, digital, content, and community channels into a single, AI-native, user-centric commercial engine.

Key Responsibilities:

• Commercial Strategy & P&L Ownership:
  Define and own the multi-year UES strategy and annual operating plan for FF Robotics, with full accountability for revenue, contribution margin, user acquisition cost, and lifetime value targets.
• Go-to-Market Architecture:
  Design and orchestrate an integrated GTM model spanning FF Par retail, direct sales, ecommerce, content commerce, MarCom sales, and community sales, ensuring each channel has a clear role, a clear economic model, and clear hand-offs.