Digital Marketing - PPC Strategist

Why DH Pace?

The DH Pace Company is a family-owned and privately held business with annual sales over $1 billion through 60+ offices located across the continental United States. The Company is an industry leader in the distribution, installation, maintenance, and repair of a complete range of commercial, industrial, and residential door, docking and security products. In 2026, DH Pace is celebrating its 100th anniversary in business.

DH Pace Company, Inc. is scaling paid search across multiple ad platforms and needs an experienced PPC Strategist to own it end-to-end. We're hiring quickly for this role and moving fast with strong candidates. 

This person will manage and optimize paid search (PPC) campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms, while also managing website landing page content and driving continuous improvement.

What You'll Do

• Plan, build, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads (Bing), and ChatGPT/OpenAI ad platforms
• Manage keyword research, bid strategies, budgets, ad copy, and A/B testing to maximize CTR, ROI and conversions
• Proactively monitor, test, and refine campaigns to continuously improve performance rather than maintaining the status quo
• Implement and manage conversion tracking, Google Tag Manager, and pixel setup to ensure accurate campaign measurement across multiple websites
• Collaborate with web teams on landing page optimization and CRO to turn clicks into conversions
• Deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keyword research, optimization, tagging, website traffic and performance metrics
• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across all paid search campaigns
• Track, report and analyze website and PPC analytics across multiple platforms
• Monitor, report, and communicate with leadership on best practices, strategies, performance, and recommendations for digital initiatives
• Synthesize complex technical content into compelling, actionable content that produces high response and optimal search rates
• Other responsibilities as assigned

What You Bring

• Bachelor's degree preferred
• 5+ years managing paid search campaigns, with a proven track record of measurable ROI and budget ownership, prior experience with eight-figure annual spend is a plus
• Deep hands-on experience with Google Ads, Microsoft Ads, OpenAI Ads, and Google Analytics